According to Omdia, polarizer-free OLED display shipments will more than double in 2026, to reach 72 million units (up from 31 million in 2025) - and continue to grow to reach almost 250 million units in 2032 (a CAGR of 22.7%).
Omdia says that the removal of the polarizer layer, and replacing it with color filters on the encapsulation layer (Color Filter-on-Encapsulation, or COE), enables a meaningful increase in light emission, thinner structure, greater design flexibility, and improved color reproduction and privacy features. Some companies are using simpler technologies to replace the polarizer layer, like a simplified polarizer layer, that do not offer the high image quality of standard OLEDs or the increased efficiency of COE OLEDs, but are lower in cost.
Polarizer-free OLEDs are already widely used in foldable devices, with over a 50% market share, and this is expected to grow in the future, to reach over a 90% market share by 2032.
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