Omdia says that the penetration of OLEDs, and specifically flexible AMOLED displays into the smartphone market is on the rise. In the first quarter of 2025, 63% of all smartphones shipped with AMOLED displays, up from 57% in the first quarter of 2024. The company expects 750 million smartphone OLED displays to ship in 2025, with a market share of over 60%.
The increase in OLED shipments is driven mostly by Chinese flexible OLED makers. According to Omdia, 364 million AMOLED displays were produced in China, up 120 million from 2023. In total 566 million flexible OLED panels shipped in 2024. Rigid AMOLED displays are being phased out as smartphone vendors opt for flexible OLEDs instead. The main customer for rigid OLEDs (which are mostly being produced by Samsung Display) is Samsund Electronics.
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