Omdia estimates that OLED makers will increase their adoption of polarizer-free OLED technology (sometimes referred to as Pol-Less OLEDs, and also as Color Filter on Encapsulation or COE, we will discuss this below), and the market share of the panels will grow dramatically in the future.
According to Omdia, currently only about 0.1% of smartphone AMOLED panels utilize a polarizer-free architecture, but this will grow to 20.3% by 2032. In tablets, the market share is currently 0%, and it will grow tot 20.3%.
Polarizer-free OLEDs are already widely used in foldable devices, with a 55.5% market share in 2025 - and this will grow to 91.1% by 2032.
Standard (polarized) OLED panels use a polarizer plastic film that help mitigate reflections from external sources (such as sunlight or ambient light). This comes at a cost - of reducing more than half of the light emitted from the display, reducing brightness and power efficiency. In addition, the polarizer film costs money, of course, and it adds about 50-100 micron to the thickness of the OLED panel.
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