In January 2015 BMW demonstrated a new concept car, the M4 Concept Iconic Lights that features a new OLED-based tail light (with OLEDs made by OSRAM). The rearlights use yellow and red OLED lighting panels arranged in a 3D structure.
Today BMW released the nice video you see above, showing the Iconc Lights car concept in action. It's great to see the BMW designers so excited about OLED and the possibilities this new technology brings.
During the car's unveiling, BMW said that they aim to launch a production model with OLEDs in the "near future". In April 2014 BMW said that the future lighting technology for their automobiles will be OLED, and that BMW expects to start selling cars with OLED lighting within 3 years.