Research and Markets has announced the addition of Opportunity Analysis in the OLED Markets to their offering.

With their advanced technology, improved energy efficiency, and superior viewing angle, OLEDs are identified as the technology of the future. While also a formidable technology, the LCD market will face gradual saturation, which will positively influence the demand for OLEDs. "OLEDs promise to be one of the key technologies of the future, particularly with respect to display and lighting applications," notes the analyst of this research. "The absence of the back light in OLEDs makes them much lighter and extremely thin compared to LCDs, which tend to be large due to the presence of back lights." The key advantage of OLED displays is that they are based on an emissive technology. Besides, the absence of back light units gives OLEDs certain advantages over LCDs. Reduced power consumption also makes OLEDs superior to LCDs, as the latter require more power due to the back light of the display module. Being emissive in nature, OLEDs offer significant power-saving capabilities, reducing long-term application costs.

Over the last few years, applications of OLEDs have increased in cell phones, camera, and MP3 players. As the technology advances and larger size panels get manufactured, they will have tremendous potential in a range of applications including thin TVs, flexible displays, transparent monitors, and white-bulb replacements. They are also expected to increase in the medical equipment market, automotive utilities, lighting equipment, casinos, and other industrial usages. Moreover, in the consumer electronics market, the emergence of 27-inch and 11-inch range OLED televisions is anticipated. These factors are increasing the demand for OLED panels.

Carving out Niche Market and Co-existence with LCDs Necessary Strategies for Long-term Success of OLEDs

Experts anticipate that the OLED market revenues will reach the billion-dollar mark by 2009. However, this might be a premature calculation and the market might require a few more years to touch $1 billion. Constant price reductions in LCD technology will make the OLED market a niche one. In the long term, the OLED market will grow at a faster rate due to the low competency level of thin film transistor (TFT) plants.

OLEDs will face strong competition from LCDs. Although the performance benefits of OLEDs surpass LCDs, the decreasing cost of LCDs and enhancement in LCD technology is key factor constraining the industry. The best strategy to overcome this will be the development of applications where OLEDs and LCDs can coexist, for example, in the backlight of an LCD panel. "OLEDs can carve out a market niche since LCDs have greater mass appeal due to their lower price," states the analyst of this research. "With declining prices, OLEDs might compete strongly with LCD technology in the future, but, at present, LCDs have better market presence and penetration rate even though OLEDs offer superior technology." To establish a significant market presence, OLED manufacturers should build on energy efficiency, improve resolutions, and boost OLED life cycles. Over time, OLED technology is projected to make a major impact on the overall electronics industry.



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