Loewe started shipping the 77" model of its first OLED series, the Bild 7. The price of this large OLED TV is €15,000 (or about $16,700). The 55" model costs €4,990 while the 65" model is available for €6,990.
The Bild 7 use flat-panel 4K OLED panels (produced by LG Display) and feature Loewe's own image processing software (VantaVision) and a slim and powerful soundbar (that is revealed only when the TV is on, as the panel automatically slides upwards when activated). The Bild 7 is 7 mm thick and was designed to look good even from behind (with fabric concealing the connector and cables) so to enable all installation options. The TV is delivered with a wall bracket and Loewe also offers a range of specially-designed stands.