LG's 55EM9700 55" OLED TV is now shipping in Korea (for $10,000) and soon in the US (for $12,000) and today LG Electronics announced that it will start offering the TV in the UK in July 2013 for £9,999 (a little over $15,000). In the UK the model will be 55EM970V. You can pre-order it today at Harrods, Knightsbridge.

The 55EM970V is a 55" Full-HD OLED TV featuring FPR passive 3D, 100,000,000:1 contrast ratio and fast response time (1,000 times faster than LCD according to LG). The panel is only 4mm thick and weighs just 3.5Kg. The TV is based on LG Display's Oxide-TFT white-OLED with color filters (RGBW) OLED panel. LG are calling it the "Ultimate Display". The 55EM9700 is now on sale in South Korea for $10,000, and will soon be available in Europe and in the US.

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