LG lowered the price of its high-end OLED E6 TVs. The 65" model now costs $4,999 while the 55" model now costs $3,499. The E6 is a series of flat-panel 4K smart OLED TVs introduced in 2016 that feature an ultra-slim on-glass design, a fixed soundbar, LG's webOS 3.0, Color Prime PRO technology and HDR.

LG OLED65E6P photo