In August 2013 LG launched their 55" FHD curved OLED TVs in the US $14,999. The price kept falling quickly and a couple of months ago LG started offering the 55EA9800 for $8,499. I just found out that without any official word from LG, Amazon are currently offering the TV for only $6,999!. Yes, that's more than a 50% discount from the price only six months ago!
I hope that LG will keep this new low price down. Hopefully when LG's upcoming M2 Gen-8 OLED TV fab starts making panels in a few months, the prices will be reduced even further.
During CES 2014, LG unveiled new OLED TVs, including 55" 4K ones. It's possible that the company is now clearing their Full-HD OLED inventory and will soon start offering only 4K OLEDs. In any case, it's clear that LG is currently taking the lead with OLED TVs. Samsung's own curved FHD 55" OLED TV still costs $8,999.