In March 2014, LG launched their 2014 OLED TV lineup in Korea, which includes 55", 65" and 77" 4K and FHD panels. But today the company officially started accepting pre-orders for the world's first 4K OLED TV in Korea, with two models - the 77" 77EG9700 and the 65" 65EC9700.
The 65" model costs 12 million Won in Korea ($11,700), the price for the 77" model was not disclosed. Those TVs will soon arrive in Europe and the US, with the 65" model's price in the UK set at £5,999 (just over $10,000), and price in the US will reportedly be $6,999. LG is now rolling out their Full-HD 55" curved OLED TV in the US for $3,499.
The 77" TV will obviously be very expensive. In the UK the price is set at £19,999, or $34,000, and in Canada it will cost $24,600. We do not know yet the price in Korea or in the US.
LG's press release has several superlatives for OLED TVs. As they say - "Simply put, it is the future of television". Hyun-hwoi Ha, president and CEO of LG’s Home Entertainment Company, even said that "OLED TVs are expected to overtake LCD in sales within a few years".