Back in December LG Electronics announced that it will air their first Super Bowl ad in the 50th Super Bowl (which will be played on February 7, 2016). The ad will promote LG's OLED TV and will be produced by Ridley Scott's production company, RSA Films.
Today LGE released the first teaser. The ad features Liam Neeson throwing a card that sticks to a glass wall and changes into an OLED display. The ad is titled "Man From the Future" and Liam says at the end "it will change everything". And yes, we agree - OLED TVs will change everything!
The price for a single ad-break during the Superbowl is about $5 million, and of course hiring RSA Films and Liam Neeson is not cheap either. It's great to see LG's true commitment to OLED TVs!