LG reduced their price of their newest OLED TVs - the 4K 65" 65EG9600 is now on sale at Amazon.com for $4,797 (down from $4,999) while the FHD 55" 55EG9100 is priced at $1,697.

LG EG9100 photo

It's great to see OLED TV prices going down all the time. Amazon seems to have run out of LG's older models (the 2014 model, 55EC9300).