Article last updated on: Jan 17, 2019

LG's first transparent OLED signage display is the 55" 55EW5F TOLED

In February 2019, at the Integrated Systems Europe (ISE) tradeshow, LG Electronics launched its 55" transparent touch-enabled OLED displays. The displays are not available commercially yet, but LG seems to be advancing and we now know the first such display model number - the 55EW5F.

LG 55EW5F TOLED display photo

We still do not have the specification of LG's first transparent OLED signage, but the company latest prototype shown at CES 2019 featured a transparency of 40% - so we can assume that these new commercial displays feature the same transparency. It is also likely that they are touch enabled (that's what been shown in previous trade shows).

LG starts to ship its 2019 OLEDE9 OLED TVs

LG started to ship its 2019 mid-range OLED TVs, the OLEDE9 series. The 65" model is now available for $4,299 while the 55" model costs $3,299.LG OLEDE9 photo

LG's OLEDE9 offer a picture-on-glass design and are based on LG's 2nd-gen Alpha 9 intelligent processor which enables LG's ThinQ AI to offer new display algorithms and Amazon's Alexa and Google's Assistant. The OLEDE9 also features HDMI 2.1 which enables high frame rate (HFR) support, enhanced audio return channel (eARC), variable refresh rate (VRR) and automatic low latency mode (ALLM). LG's flagship OLED also feature Dolby Atmos for immersive entertainment.

Business Korea: LGE is leading the OLED TV market, followed by Sony and Panasonic

According to Business Korea, the demand for OLED TVs is increasing, which is helping OLED TV vendors, mainly LG, Sony and Panasonic to increase sales in the premium TV segment.

Panasonic GZ1500 OLED TV photo

BK says that in 2018, LG Electronics sold 62.2% of all OLED TVs, followed by Sony (18.9%) and Panasonic (7.7%). Other OLED TV vendors include AOC/Tp-Vision/Philips (5.7%) and Skyworth (2.4%).

LG to start producing automotive pOLED displays by the end of Q2 2019

LG Display announced that it has shipped over 100 million automotive displays. The area of all the displays the company has produced so far is equivalent to around 1.5 million m2, or 200 football fields. LG is supplying its automotive displays to Daimler Benz, BMW, Hyundai Motors, Toyota, Honda, Tesla, GM, and more.

LGD 12.3'' P-OLED automotive concept

LGD is currently producing only LCD automotive displays, but the company has been developing pOLED automotive for many years. LGD now says that it will start producing automotive pOLED displays by the end of Q2 2019, in its 6-Gen E5 flexible OLED line in Gumi, Korea.

Is LG Display pulling out of the OLED lighting market?

Update: ETNews reports that LGD will not quit the lighting market completely, but change its focus to automotive OLED lighting

According to our information (from several sources within the industry), LG Display has decided to quit the OLED lighting market. LG found it difficult to ramp out production in its new OLED lighting fab and from what we understand the future prospects of the business did not seem good enough for the company.

Acuity Brands Chalina lit on wall photo

This is very unfortunate news, as LG Display was seen by many as the leading company behind OLED lighting - and the one that could be the "champion" of the technology that will finally enable it to reach mass markets.

DSCC: AMOLED revenues to reach over $52 billion in 2023

DSCC says that OLED market revenues will grow from $26.5 billion in 2018 to $28.7 billion in 2019 and over $52 billion by 2023. The largest application will remain smartphone displays, but several other applications will generate over $1 billion in 2023 - TVs, tablets, notebooks and monitors. By area of production, TV displays will surpass smartphone displays in 2021.

AMOLED shipments by application (2017-2023, DSCC)

Samsung is still (and will remain so) the dominant AMOLED display producer, even though its market share will drop from 97% in Q1 2018 to 81% in Q4 2019. In Q1 2019 Visionox surpassed LGD to become the 2nd largest AMOLED producer (but most of Visionox's panels are low-end 5.5-inch panels). DSCC expects LGD to regain its number 2 position in the second half of 2019. BOE is the third player and will remain so following its supply agreement with Huawei.

A visit to LG Display's Paju OLED production hub and show room

On March 9th, LG Display's promotion team kindly invited us to a tour of LG's "Display City" in Paju, Korea. The display complex houses about 20,000 employees, and is highly impressive. It was a pleasure to get the opportunity to see it.

The first thing one notices is the new P10 10.5-Gen OLED TV fab building - which is the largest building in Paju. The P10 OLED TV fab is not complete yet, but according to reports LGD will be ready to start installing the equipment soon.

Huawei to adopt Samsung's AMOLEDs in its upcoming P30 smartphone

Huawei adopted AMOLED displays in its P20 and P20 Pro smartphones, using panels produced by both BOE and LG Display. According to reports from China, the smartphone maker decided to adopt SDC's AMOLEDs in its updated smartphones, the P30 and P30 pro which will be launched soon.

Huawei Mate 20 Pro photo

We already reported that Samsung aims to increase its OLED production and to be more aggressive with its pricing. It seems as if this effort bears fruit. In addition it could be that Huawei was not satisfied with some of the LGD display quality issues being reported by P20 users.

LG announces the pricing and availability of its 2019 OLED TVs

LG announced its 2019 OLED TV range in January 2019, and now the company announced the pricing and availability of its upcoming TVs for all models - except the rollable OLED TV R and the 88" 8K OLED Z9.LG OLED C9 photoThe "entry-level" OLED C9 will cost $2,499 for the 55" model (will be available in April), $3,499 for the 65" model (April) and $6,999 for the 77" model (May) . The OLED E9 TVs will cost $3,299 for the 55" model (June) and $4,299 for the 65" model (April).