According to reports from Korea, LG Electronics is getting ready to launch its 65" rollable OLED TV, the 65RX OLED TV globally. It appears as if LG will focus most of its marking online and ship the TV from Korea.
LG started shipping the TV in Korea in October 2020. Last month it was reported that LG sold only 10 units. At around $88,000 its not surprising that LG cannot find many buyers, but it now hopes to find a larger market outside of Korea.
UBI Research says that shipments of OLED displays reached 577.88 million in 2020, up 3.7% from 2019. Total OLED revenues in 2020 increased only 0.7% to $32.68 billion as average panel price was lower in 2020 (mostly in the smartphone market).
The main growth in the OLED industry in 2020 came from smartwatches and TVs markets. Smartphone and tablet display shipments actually decreased in 2020. In 2020, new market emerged - automotive displays, laptop displays and foldable devices.
According to a report from Korea, LG Electronics have lowered the price of its new OLED TV models by around 20%, compared to last year prices - in order to stay competitive and increase the demand.
The 2021 65-inch OLED evo G1, for example, is priced at 4.6 million Korean Won ($4,090 USD), which is 17.9% lower than the price of the 2020 65" OLED GX model at launch (5.6 million Won). The rest of the 2021 OLED TV models are offered at similarly lower prices.
In October 2020 LG Electronics started shipping the world's first rollable OLED TV, the 65" 65RX OLED TV. The price is set at KRW 100 million (USD 87,000). That price was actually cheaper than expected - but according to a report from Korea LGE managed to sell only 10 such TVs.
According to the report, it's not just the high price that is keeping consumers away - the TV, which is based on rollable glass, is not very durable.
LG Electronics announced it sold 2.04 million OLED TVs in 2020, the first time it passed the 2 million sales market. This represents a growth of 23.8% over 2019.
According to Omdia, LG Electroncis holds a 56% market share of the global OLED TV market. The average selling price of LG's OLED TVs was $1971.9, over four times higher than the average selling price of LCD TVs.
Last month we learned that LG Electronics is considering the future of its Smartphone business - which means LG could end up selling, closing or downsizing its mobile unit.
LG is developing a rollable smartphone, which was reportedly going to ship in early 2021. The future of this exciting rollable OLED device is not clear. Yesterday a report in Korea's Yonhap News suggested that the project is cancelled, although LG Electronics later denied this report and says that the company did not make any decision on 'future phone products' - which of course doesn't mean the project could indeed be cancelled or put on hold in the future.
DSCC published an interesting post that details the production costs of both WOLED and miniLED TV panels. So first of all, it details LG's current costs for producing OLED TVs, as you can see in the chart below. The costs of producing larger 77-inch and 8-3inch panels are significantly larger than the costs of 65-inch and smaller TV panels:
Interestingly, DSCC says that in 2020, the production costs in LG's Guangzhou fab was higher than the costs in LG's Korean OLED TV fab as the yields in Korea are higher - but this will change in 2021 as China has lower costs for depreciation, personnel and more. DSCC estimates that production costs for a 55-inch or 65-inch WOLED panel will be 14% lower in China than in Korea.
Ireland-based OLED IP company Solas OLED announced that LG Display settled its OLED TV patent dispute with the company, and has agreed to pay a license for its patents. This resolves a number of patent infringement actions (in the US, China and Germany) brought by Solas against LG Display and a certain number of its customers, including Sony Corporation.
According to a new report from Korea, LG Display is enjoying high demand for its 48-inch OLED TV panels, especially from gamers, and the company aims to expand its production of such panels.
LGD currently produces the panels at its new Guangzhou OLED TV fab, in which it uses one 8.5-Gen glass plate to produce two 77-inch panels and two 48-inch panels. It now plans to start making 48-inch displays in its Paju OLED TV fab, where it will cut one 8.5-Gen plate to 8 48-inch panels.