Market research company Omdia (previous IHS Markit) have revised down its global TV outlook - and say that it expects only 3.5 million OLED TV units to ship in 2020. Omdia's previous estimate was 4.5 million units, and this too was decreased from its original forecast in late 2019 of 5.5 million.
LG Electronics is getting ready to start shipping its 2020 OLED TVs, and the company announced prices and shipping dates for most of the TV models. Amazon.com now lists the TVs which can be pre-ordered.
This was a very interesting announcement, and Cynora's CEO Adam Kablanian was kind enough to answer a few questions we had to help understand the new material and Cynora's current business and latest technology.
In December 2019 Cadillac announced that its 2021 Escalade will sport a 38-inch curved OLED display. Rumors suggested that LG is the producer of this display, and indeed Cadillac now unveiled the car and its next-generation display - and LG confirmed that this is indeed its P-OLED screen.
The displays, which will come standard on all 2021 Escalade versions, include an instrument cluster and infotainment systems, and enable several customizable displays which include AR navigation and night vision modes. There are actually three different displays - from left to right a 7" display, an 14" one and a 16.9" display. The center 14" is the instrument cluster and it is not-touch enabled (the other two do include touch).
LG Display posted its financial results for Q4 2019, with a lower-than-expected loss of $361.6 million and revenues of $5.4 billion - a 10% increase over last quarter, driven by a rise in sales of OLED TVs and smartphone OLEDs.
LGD has given an optimistic forecast for 2020 as it sees higher demand for its OLED TV and mobile P-OLED panels. LGD expects its OLED TV panel revenue to "rise steeply" as its Guangzhou OLED TV fab increases its production - LGD now says it expects the fab to start mass production in March 2020.
According to a report from Korea, Japan's Sharp will start offering OLED TVs in Japan, based on LGD's WOLED panels. Sharp's first OLED TVs will launch by the end of 2020.
According to the ETNews, in Q3 2019 Sharp was the leading TV vendor in Japan - and as the company starts to adopt OLED panels for its premium TVs this could be good news for LG Display and the OLED market in general.
IHS says that smartwatch display shipments continue to rise, and reached 57 million units in Q3 2019. IHS expects total shipments in 2019 will reach 195 million units - up 31% from 2018 (149 million units).
IHS also revealed the breakdown by display maker. The leading producer by far is BOE Display, followed by LG Display (who produced all of Apple's OLED wearable displays in Q3 2019, but this is now changing) and then Truly.