Article last updated on: Jan 17, 2019

Omdia lowers its OLED TV forecast to 3.5 million units in 2020

Market research company Omdia (previous IHS Markit) have revised down its global TV outlook - and say that it expects only 3.5 million OLED TV units to ship in 2020. Omdia's previous estimate was 4.5 million units, and this too was decreased from its original forecast in late 2019 of 5.5 million.

The OLED TV is still growing (unlike the entire TV market which will shrink in 2020), but due to the CotonaVirus outbreak, LGD's plans to expand production will be delayed.

LG announces pricing and shipping dates for its 2020 OLED TV range

LG Electronics is getting ready to start shipping its 2020 OLED TVs, and the company announced prices and shipping dates for most of the TV models. Amazon.com now lists the TVs which can be pre-ordered.

LG ZX OLED TV photo

Starting at the entry-level, LG's OLEDBX will ship in April 2020, starting at $2,500 for the 55" model. The OLEDCX range, which will probably be LG's most popular series, will also start shipping in early April 2020, with prices starting at $2130 for the 48-inch model.

LG's iPhone display orders propel its OLED smartphone market share to over 10% in Q4 2019

Towards the end of 2019 LG Display started to supply Apple with 6.1" film-touch OLED flexible displays for its 2020 iPhone, and IHS Markit now says that these shipments propelled LGD's OLED smartphone market share to 10.8% in Q4 2019 (up from only 2.1% in Q3 2019).

Apple iPhone 11 Pro photo

In fact LGD now says that mobile OLED revenues make up for 36% of its total revenues in Q4 - which is higher than its OLED TV revenues for the first time ever.

A Q&A with Cynora's CEO, to discuss the company's new blue emitter

OLED material developer Cynora recently announced its first commercial product, the cyBlueBooster fluorescent blue emitter that is 15% more efficient that current fluorescent blue emitters on the market.

Cynora cyBlueBooster OLED closeup photo

This was a very interesting announcement, and Cynora's CEO Adam Kablanian was kind enough to answer a few questions we had to help understand the new material and Cynora's current business and latest technology.

LGD sees further delays in its Guangzhou OLED TV fab, mass production now expected in early Q2 2020

LG Display's original plan was to start producing OLED TV panels at its 8.5-Gen OLED fab in Guangzhou in October 2019, but the company faced technical issues - and even though LGD said it fixed these issues and production will start by the end of January 2020, that didn't happen.

According to a new report from Korea, the CoronaVirus outbreak caused LGD further delays, and mass production is now expected to start in 'early' Q2 2020 - so April 2020 at the earliest.

February 2020 is soon over - and LGD's Guangzhou OLED TV fab is still not in mass production

LG Display originally planned to start producing OLED TV panels at its 8.5-Gen OLED fab in Guangzhou in October 2019, but LGD faced technical issues and production was delayed to Q1 2020. Last month LGD said it finally fixed its technical issues and production will start by the end of January 2020 - but here we are at the middle of February and production hasn't started yet.

LGD's original plan was to ship over 6 million OLED TV panels in 2020 - which include the smaller 48" OLED TV panels launched at CES 2020. It seems certain now that LGD will not be able to meet its goals. IHS also reduced its 2020 OLED TV production forecast from 5 million units to 4.5 million.

Cadillac unveiled the 2021 Escalade with its 38-inch LGD P-OLED display

In December 2019 Cadillac announced that its 2021 Escalade will sport a 38-inch curved OLED display. Rumors suggested that LG is the producer of this display, and indeed Cadillac now unveiled the car and its next-generation display - and LG confirmed that this is indeed its P-OLED screen.

The displays, which will come standard on all 2021 Escalade versions, include an instrument cluster and infotainment systems, and enable several customizable displays which include AR navigation and night vision modes. There are actually three different displays - from left to right a 7" display, an 14" one and a 16.9" display. The center 14" is the instrument cluster and it is not-touch enabled (the other two do include touch).

LG Display reports better-than-expected Q4 2019 results, driven by a strong demand to OLED TVs and smartphone OLEDs

LG Display posted its financial results for Q4 2019, with a lower-than-expected loss of $361.6 million and revenues of $5.4 billion - a 10% increase over last quarter, driven by a rise in sales of OLED TVs and smartphone OLEDs.

LG OLED CX photo

LGD has given an optimistic forecast for 2020 as it sees higher demand for its OLED TV and mobile P-OLED panels. LGD expects its OLED TV panel revenue to "rise steeply" as its Guangzhou OLED TV fab increases its production - LGD now says it expects the fab to start mass production in March 2020.

Sharp to start producing OLED TVs using LGD's panels

According to a report from Korea, Japan's Sharp will start offering OLED TVs in Japan, based on LGD's WOLED panels. Sharp's first OLED TVs will launch by the end of 2020.

According to the ETNews, in Q3 2019 Sharp was the leading TV vendor in Japan - and as the company starts to adopt OLED panels for its premium TVs this could be good news for LG Display and the OLED market in general.

IHS - 57 million smartwatch displays shipped in Q3 2019

IHS says that smartwatch display shipments continue to rise, and reached 57 million units in Q3 2019. IHS expects total shipments in 2019 will reach 195 million units - up 31% from 2018 (149 million units).

Smartwatch display market by producer (Q3 2019, IHS)

IHS also revealed the breakdown by display maker. The leading producer by far is BOE Display, followed by LG Display (who produced all of Apple's OLED wearable displays in Q3 2019, but this is now changing) and then Truly.