Earlier this wee LG started shipping their 65" 4K OLED TV (65EC9700) in the US for $9,999 (some outlets price it at $6,000 - $8,000 but these aren't shipping any TVs yet so I'm not sure if it's real).
It was pointed out to me that several online retailers in Switzerland now offer the 65" 4K OLED TV for pre-order. And the price is set at only 3,700-3,900 CHF - which is about $3,900 - 4,100. I talked to two of those retailers, and they say that this is the real price. Both do not have the TVs in stock yet but you can pre-order.
So, is this for real? I'm not sure. It seems highly unlikely that the price in Switzerland will be less than half then the current price in the US. This is probably an error on the side of the LG distributor in Switzerland. I'll keep watching though.