LG's flat OLED E6 were introduced in early 2016, and the price of the 65" model was set at $6,999. LG started shipping those new TVs, and the price is actually a $1,000 dollars cheaper. The 55" model is not shipping yet - and the official price is $3,999.

LG OLED65E6P photo

The OLEDE6 features an ultra-slim on-glass design, a fixed soundbar, LG's webOS 3.0, Color Prime PRO technology and HDR.

Merck - Advancing Display, Advancing LifeMerck - Advancing Display, Advancing Life