Last month announced it is bringing its EF9500 flat 4K OLED TVs to the US, with the 55" one priced at $5,499. We estimated that LG will actually lower the price to match its 55" curved 4K OLED, and this indeed happened today.

LG EF9500 photo

Amazon.com now lists the 55EF9500 at $3,999 - the same price as the 55EG9600 curved OLED. Amazon says the TV will ship in 3-5 weeks which means sometimes in October.

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$1K for each 1K. :-D

$1K for each 1K. :-D

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