LG lowered the price of its 65" flat OLED B6 (entry-level 2016 model) to $3,999 (down from $5,999). The 55" B6 model costs $2,999.

LG OLED65B6P photo

The 65" curved OLED C6 is now shipping as well - but for $4,999. It's highly likely that LG will lower the price of the curved model to match the flat one soon. The 55" curved C6 costs the same as the flat B6, at $2,999.