LG Electronics launched its 2026 OLED TV lineup in Korea, announcing its prices for the first time. Interestingly, some of the models are sold for lower cost from a year ago.
The entry-level OLED B6 for example, starts at 3.29 million Won (around $2,200 USD), while the high-end 83-inch OLED G6 costs 13 million Won ($8,600).
LG Electronics is trying to reduce the premium price gap between OLED and mini-LED LCDs, as the company aims to increase its market share this year - even though its TV division reported an operating loss in 2025. LG Electronics seem sto prioritize its market share over its profits at this stage.
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Posted: Mar 26,2026 by Ron Mertens
