Yesterday LG Electronics launched a £3 million ($4.7 million USD) UK marketing campaign for its OLED TVs. The campaign includes TV, outdoor and digital ads and also in-store activities, and it will run till Christmas.

The campaign will include outdoor advertising at London’s Waterloo station from December 1-9, and will also include a competition to win a 55EC9300 (55" curved FHD) OLED TV.

Last month LG launched a massive UHD OLED TV marketing campaign in China, with an aim to increase its UHD TV market share in the Chinese market.

Merck - Advancing Display, Advancing LifeMerck - Advancing Display, Advancing Life