Konica Minolta is launching an online OLED lighting ad campaign (ads were spotted in CNN video, for example). Konica Minolta is working on Phosphorescent OLED lighting, together with UDC and GE. They have plans to release their first products by 2011. It seems like OLED lighting is heating up (unlike the OLED panels), especially since Philips has started shipping samples, and I guess KM also wants to make an early impact, and hopefully we'll hear more from them soon. Perhaps they also plan an "early launch" of samples, like Philips.
KM says that OLED lighting will "change our world", it's the biggest invention in lighting since Edison, and focus on the environmental bonuses and design possibilities. KM also seems to working on flexible or curved OLEDs, or at least they list these as some of OLED's advantages.
They also sponsor several artists, envisioning the future of OLED lighting. Currently there's just one concept from Seifert Stoeckmann, with their "curvilinear light vessel" concept, seen above (more photos and explanation available at KM's site). Their idea is to enable gently curving objects - which might be small "palm" sized objects to giant UFO-like outdoor pieces (shown above).