Market research firm iSuppli expects the OLED TV market to grow quickly in coming years. 2014 will still be a slow year with only 50,000 sets sold globally (most of them will be made by LG), but this will quickly grow to 700,000 in 2015, 2.2 million in 2016 and 5.1 million in 2017. In 2018, over 10 million OLED TVs will ship.

iSuppli came back from CES with the conclusion that while there are still challenges, it seems that TV makers are committed to promote OLED technologies. They expect the technical issues to be overcome and high-volume production will begin soon.

iSuppli sees the OLED market split into two distinct segments in 2014: high end TVs that feature a curved design and UHD resolutions and "mass market" flat Full-HD OLEDs.

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