IHS Markit says that high demand for OLED TV panels has enabled LG Display to increase its asking price, and the average selling price (ASP) of OLED TVs have risen from $695.47 in Q1 2018 to $712.48 in the second quarter. IHS expects LGD to increase the price to $731.9 in Q3 and $729.96 in the Q4 2018.

Philips OLED 973 photo

IHS estimates that LG Display will ship a total of 2.54 million OLED TV panels in 2018 - much less than what was claimed in a surprising post in Korea last week (3.7 - 3.8 million). IHS sees the market growing to 3.6 million units in 2019, 6 million units in 2020 and 9.35 million units in 2022.

Interestingly, Business Korea says that the increase in panel prices, while great news for LG Display, is not so good news for LG Electronics - LGD's largest customer, who is now earning less for each OLED TV sold...

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