IHS Markit estimates that 1.1 million OLED TVs shipped in Q4 2019. This is the first time over 1 million OLED TVs were shipped in a quarter. Total OLED TV sales in 2019 reached 3 million units - a 1.3% of the total TV market.

Philips OLED+934 photo

LG Electronics is still the leader in the OLED TV market, with a market share of 53.9% (598,000 units). LG's market share is dropping as more and more companies join the OLED camp. China has become the world's largest OLED TV market (33% by units) - surpassing Korea (32.1%) for the first time in 2019.

IHS says it expects 4.5 million OLED TV shipments in 2020, 6.7 million in 2021, 9.35 million in 2022 and 11.5 million in 2023. It remains to be seen whether LG manages to quickly ramp up production at its new Guangzhou fab in order to achieve its panel production goals.

Merck - Advancing Display, Advancing LifeMerck - Advancing Display, Advancing Life