Samsung Mobile Display announced that the International Committee for Display Metrology (ICDM) approved their Emotional Image Quality Evaluation (EIQE) standard. The new standard improves on the National Television System Committee (NTSC)’s standard which simply measures the RGB colors in a flat space. The new standard calls for measuring all colors reproduced by the display and taking into account external factors such as lighting.
The EIQI is based on the Volume Color Reproduction Capability (VCRC) which considers colors in a three-dimensional space. It is also based on human perception by using the Perceptual Contrast Length (PCL) standard that expresses perceived degree of lightness. If you measure AMOLED displays in the NTSC standard, it turns out that it is less bright than LCDs. But using the new standard, they are brighter, and the resolution is perceived to be better.