A few weeks ago it was rumored that HTC will start using Super-LCD displays instead of OLEDs in the HTC Desire and Nexus-One handsets. HTC says that the displays are comparable, and that the S-LCD actually consumes less power than the AMOLED displays.

HTC Super-LCD vs AMOLED photo

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Kyulux - Hyperfluoresence OLED emittersKyulux - Hyperfluoresence OLED emitters