HiSense set to launch its dual-LCD TVs to compete with OLEDs

In January 2019 China-based Hisense announced its dual-LCD ULED XD panel, that includes an monochrome inner LCD panel that acts as a two million dimming zones layer to boost the contrast.

In a trade show in China, HiSense demonstrated this panel again, and is apparently close to launching it as a product. The model number will be U9E and Hisense plans to sell it for CNY 17,999 (around $2600) for the 65" 4K model.

Hisense says that the U9E exceeds its OLED TVs in brightness, color gamut and color accuracy. The panel is thicker though (13 mm) and is likely to offer not as good a contrast as an OLED TV panel, although Hisense says that consumers will not be able to tell the difference. The price of the LCD is lower by around CNY 6,000 (around $870) compared to Hisense's own 65" OLED TV.

It is not clear when Hisense will actually start shipping this new TV.

Hisense also revealed that the LCD panel producer is China-based BOE.

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Posted: Jul 18,2019 by Ron Mertens