HiSense to add new technologies to solve burn-in, low brightness and color accuracy issues in its 2020 OLED TVs

In November 2018 HiSense launched its first OLED TV range, the Series X in Australia and later in Europe. The 55" model is now shipping in the UK for £1,149. According to reports, demand for HiSense's OLEDs were lower-than-expected, at least in Australia.

According to a new report from China, HiSense 2020 OLED TVs will feature new technologies to solve image burn-in, low brightness and color inaccuracies. HiSense developed six-layers of technologies that include LEA-edge station logo monitoring and adjustment; local brightness adjustment of static content under dynamic video; brightness adjustment function for still images; overscan pixel shift technology; OFFRS function; and JB function.

HiSense also implemented 3D color correction technology to achieve 729-point accurate color correction and its new OLED TVs offer 900 nits of maximum brightness. It is likely we'll learn more at CES 2020 next week.

Posted: Jan 04,2020 by Ron Mertens