LG Electronics announced that it is going to cooperate with Google in promoting its OLED TVs. LG will use YouTube and other Google tools to help increase OLED TV awareness, targeting the global high-end consumer market (estimated at around 100 million).
LGD aims to produce 600,000 OLED TVs in 2015 and 1.5 million in 2016. Some reports say that LG's OLED sales are lower than expected - which may explain why LG is attempting a global marketing push. LGE recently reduced $1,000 from its 2015-model UHD 55" curved OLED TV, but OLED prices are still considerably higher than competing LCD models.