The German government launched a new €34 million (about $44 million) two years project called OLYMP ("Organic Light-emitting sYstems based on energy and cost-efficient Materials and Processes") that aims to improve OLED lighting efficiency and lifetime.
The project partners are Osram (the project coordinator), Merck, BJB, LEDON, KG and Trilux. It follows a complete approach that covers all value-creation levels.
The osram press release (http://www.osram.com/osram_com/press/press-releases/_trade_press/2013/olymp-project-aims-to-make-oled-as-efficient-as-led/index.jsp)
says, that the project runs until Sep 2015 only.
There was not much to be heard of OSRAM in respect of OLED-Lighting so far...maybe they wake up now. Speaking to a LED-specialist of OSRAM these days I was told OLED-lighting couldn't do anything LED would not also be capable of...
You're right about the project duration, I simply got confused.