GE and Konica Minolta announced that they have achieved a "major breakthrough" in their white OLEDs: an efficient 56Lm/w flexible white OLED that is made using solution-coatable materials in a roll-to-roll printing process. The materials have "commercially viable lifetime" (we do not know exactly what they mean by that).
GE and Konica Minolta plan to introduce their flexible OLED lighting products next year (2011), and have already displayed some early prototype lamps (one of which is shown above). They are working together since 2007. KM hopes to see $1 billion in OLED Lighting sales by 2018. KM has licensed OLED IP from UDC.