The Moto X’s active-matrix organic light-emitting diode (AMOLED) display only lights up small portions of the 4.7-inch screen to display time and notifications like email, text and missed calls, extending the battery life to a 24-hour usable experience. As with all AMOLED displays, each pixel illuminates and thus is inherently more energy efficient than LCDs, where the entire panel is illuminated. The total BOM of the Moto X amounts to $214, according to preliminary results of a dissection conducted by the Teardown Analysis Service at IHS Inc. (NYSE: IHS), a leading global source of critical information and insight. When the $12 manufacturing expense is added in, the cost to produce the Moto X increases to $226.At this cost level, the Moto X comes roughly in the middle of the combined BOM and manufacturing costs of the leading smartphone models, Apple Inc.’s iPhone 5 and Samsung’s Galaxy S4. The U.S. version of the Galaxy S4 with 16 gigabytes (GByte) of NAND flash memory carries a total BOM and manufacturing cost of $237. Meanwhile, the 16Gbyte iPhone 5 costs $207.
touchscreen itself: http://press.ihs.com/sites/ihs.newshq.businesswire.com/files/press_release/file/Motorola-Moto-X_touchscreen_0.jpg
