Oppo smartphone shipments marred by tight AMOLED supply

Last updated on Fri 03/03/2023 - 10:24

Sammi Huang, Taipei; Steve Shen, DIGITIMES [Thursday 4 August 2016]

Shipments of smartphones by China-based Oppo may fall short of its revised goal of shipping 90-100 million units in 2016 due to insufficient supply of AMOLED panels from Samsung Display, according to industry sources.

Oppo shipped 50 million smartphones 2015 and originally set a goal to ship 60 million in 2016. However, the vendor raised its shipment goal for the year to 80 million units in June and revise the goal again to 90-100 million recently, the sources indicated.

Oppo has been increasing its orders for smartphone panels recently, looking to achieve its shipment goal. However, Samsung Display is having trouble supplying sufficient AMOLED panels to Oppo due to tight production capacity, said the sources.

Samsung Display is expected to ship a total of 100 million smartphone-use panels to China-based smartphone makers, including Oppo and other vendors, in 2016 in addition to 240 million units to be used by its own smartphone production, according to Digitimes Research.

Obviously, Samsung Display is unable to ship all of its smartphone panels designated for the China market to Oppo alone in 2016, said the sources.

Samsung Display is expected to ramp up its AMOLED panel shipments to China to over 150 million units in 2019 and ship another 290 million units for internal consumption during the same year, Digitimes Research estimated.

http://www.digitimes.com/news/a20160804PD200.html