While flexible displays offer the unprecedented distinctiveness of being thin, lightweight, unbreakable, conformable and rollable, the challenges that await those taking advantage of the opportunity require patience and capital beyond the reach of many companies.
Flexible OLEDs are predicted to enter the market in 2010, and grow to about 450M$ by 2015.

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Kyulux - Hyperfluoresence OLED emittersKyulux - Hyperfluoresence OLED emitters