DisplayBank says that they expect the OLED TV market to grow to 72 million units in 2020 - and command 64% of the 45" and larger global TV market. DisplayBank says that they expect the production cost of OLED TVs falling quickly which will greatly enhance the market competitiveness.
The OLED TV market will start slowly, and it's anyone's guess how fast (if at all) it'll grow. LG themselves estimate that the OLED TV market in 2013 will be very small, but they expect it to grow to 600,000 - 700,000 units in 2014 and 3 million units in 2015 (about 1% of the TV market). DisplaySearch is more optimistic than LG, saying that the OLED TV market in 2014 will reach almost 2 million units, and in 2015 it will reach almost 5 million units.