According to China Times, Samsung Display aims to bring OLED prices down - so that in 2016 small and medium sized AMOLED panels will cost only about 10% higher than comparable LCDs.
According to Digitimes, currently Samsung's AMOLEDs are 30% more expensive than LCDs. Samsung anticipates increased AMOLED demand (mostly from Chinese mobile phone makers) in 2016, and is increasing it production capacity - which will also result in lower prices.
This is not the first time that SDC aims to lower AMOLED prices. Towards the end of 2014, it was reported that Samsung Display plans to lower the cost of their OLED displays, to be more competitive with LCDs. In early 2015 Digitimes reported that Samsung aims to close the gap between OLED and LCD pricing during 2015.
In July 2014, display market analysts at DisplaySearch estimated the AMOLED prices will fall below LCDs within two years.