According to Digitimes Research, the prices of OLED TVs will be double that of UHD (4K) LCD TVs through 2016. Digitimes expects over 17.8 million UHD TVs to be sold in 2014 - up 475% from 2013. More than half of all UHD TVs will ship to the Chinese market.
LG is still the only OLED TV maker, and recently the company started a major marketing push of UHD OLED TVs in China. LG's 65" UHD OLED TV is also shipping in the US for $10,000. LG keeps lowering the prices of their OLED TVs, but of course the prices of UHD LCD TVs will also get lower.