Sharp it has developed advanced LCD panels that would offer sharper moving images on portable devices such as mobile phones, pitting it against OLED displays. The new panels have a response speed three times as fast as its conventional panels and the world's highest contrast ratio for 2-inch LCDs used in mobile devices, Sharp said.

The Osaka-based company plans to make a sample shipment of the new liquid crystal display (LCD) panels by the end of the year for cellphones and aims for ¥100 billion ($836 million) in sales from the new products in the year ending March 2009.

Comparative OLED displays, which are also known for high-contrast ratios and high response speeds, could cost twice or three times as much as conventional LCD displays, it said.

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