"We will commercialize a display, which is not a TV, in 2008. Then in 2009 to 2010, we will strive to release an organic EL TV product." He explained that the color purity of emitted RGB light is equivalent to that of low-molecular organic EL materials.

"We consider developing not only materials but also application devices since we recently begun to know we can also extend a life and efficiency by changing the material's structure," he said, citing the green organic EL material's light-emitting efficiency as the company's current challenges to be addressed.

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