French Champagne maker Cattier launched illuminated and interactive labels, powered by OLED lighting panels produced by Inuru. The project was handled by bespoke packaging platform Packhelp. The Cattier label lights up as the champagne is being poured from the bottle into a glass, and the illumination can be also enabled on demand, by a simple touch.
Inuru says that the first batch of bottles with the new labels will ship soon on select markets. Inuru produces flexible and water-proof OLED lighting panels using a printing process.