BOE says that its current flexible OLED market share is around 20%. The company says that it plans to increase its market share to 40% by 2024 - and become the world's leader in flexible OLED production by then. BOE estimates that the flexible OLED market will generate $49.7 billion in revenues in 2024.
Earlier this month BOE announced that it shipped 16 million flexible OLEDs in the first half of 2020, and the company expects to ship over 40 million panels in the whole of 2020. BOE main problems currently lie with its Huawei account - the Chinese smartphone maker is expected to producing only 50 million smartphones in 2021 - down from 190 million in 2020. BOE hopes to recoup some of its Huawei orders by becoming an OLED supplier to Apple.