BOE demonstrated a new AMOLED display that has a unique format - a 20:1 display (1209×63 mm) with a resolution of 3840×160 and relatively small bezels.

These kind of displays can be used for electronic shelf label applications - a field traditionally catered for by e-paper or E Ink displays due to their high efficiency and non volatility. E Ink displays are highly suited for these signage applications - but OLEDs can offer much higher image quality and colors so could suit some applications.

It is great to see BOE try to unlock new markets for OLED displays, and it will be interesting to see if these ESL AMOLEDs are commercialized.

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