Update: It turns out that this movie is actually rather old (from 2008)... I thought it was new. Sorry!

BASF released a nice video showing their "modern lighting solutions" - large area color-tunable transparent OLED lighting panels embedded in windows:

We don't have a lot of information on BASF's OLED program. We do know that they are collaborating with Philips on transparent OLED/OPV panels, used in Daimler's Smart Forvision concept EV:

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Kyulux - Hyperfluoresence OLED emittersKyulux - Hyperfluoresence OLED emitters