Update: It turns out that this movie is actually rather old (from 2008)... I thought it was new. Sorry!
BASF released a nice video showing their "modern lighting solutions" - large area color-tunable transparent OLED lighting panels embedded in windows:
We don't have a lot of information on BASF's OLED program. We do know that they are collaborating with Philips on transparent OLED/OPV panels, used in Daimler's Smart Forvision concept EV: