In January 2016 Audi said that the 2016 Audi TT RS coupe, a high-end serially produced car, will use OLED taillights. Last week during the LOPEC 2016 conference Audi's project manager for innovation projects Werner Thomas said that the company is still on track to deliver consumer vehicles with OLED lighting in 2016
If Audi holds true to its word, the 2016 TT RS will be the first serial-produced car with OLED lighting. In September 2015 BMW announced that they are starting to produce the M4 GTS at very limited quantities - and this car has OLED lighting too. But only 700 such cars will be produced.
Audi has been playing with OLED technologies for a long time. Back in 2012 they unveiled three OLED lighting designs, and in 2013 they unveiled 3D OLED lighting Audi TT taillight prototypes (developed with Philips and Merck). Several of the company's latest concept cars, such as the 2014 Prologue and the 2015 e-tron Quattro adopted OLED displays and lighting technologies.