ETNews says LG lowered its 2015 OLED TV production goal to 500,000 - may delay expansion plans

Yesterday we quoted a report from Korea Times claiming that LG Electronics' OLED TV sales are lower than expected. Today another Korean publication (ETNews) runs the same story with some more details.

LG 55EA9800 smart menu photo

According to ETNews, LG Display reduced its OLED TV panel 2015 production projection to 500,000 units (down from 600,000). The main reason is that LG is seeing sluggish sales of Full-HD OLED TVs, as it faces a tough battle from Quantum-Dots enhanced LCDs.

LG lowers the price of its 2014 65" 4K OLED TVs to $8,999

Update: LG lowered the price of the 65EC9700 again to $7,999!

Amazon.com now offers LG's 65" 4K OLED TVs for $8,999 - down from $9,999. This actually matches the price of LG's 2015 65" 4K model (the 65EG9600). The 2015 model is still not shipping - Amazon says it will ship within 4-6 weeks.

LG's 65EC9700 is a UHD (4K, 3840x2160) 65" curved OLED TV, that supports LG's High Dynamic Range (HDR) algorithm, the True 4K Engine Pro (to upscale SD, HD and FHD content to 4K) and support of H.264 and HEVC H.265 formats (30p and 60p). The TV also supports automatic color temperature control for individual pixels via LG's Color Refiner.

LG OLED TV sales are lower than expected

A report from Korea says that LG Electronics' OLED TV sales are lower then expected. While the sales are increasing, the company expected them to grow faster, and as a result inventories are increasing. LG Display does not want to decrease its output (currently they aim to produce 600,000 panels in 2015) as this will cause panel prices to increase.

LG EG9600 photo

This report conflicts with an earlier report that said that LGD cannot meet the current demand for OLED TVs.

Hands on review with Samsung's Galaxy Note Edge

Samsung launched the Galaxy Note Edge back in September 2014 - the company's first mass market flexible OLED phone. The Nice guys at Samsung Israel sent us a review unit a few weeks ago - and here's our hands-on review.

Samsung Galaxy Note Edge photo (OLED-Info)

As always this is not a full phone review - we leave those to the experts and for people that actually love mobile phones. We will focus on the display - and our experiences of having this device for a few days. The first part is written by Ron, and then Roni will give her own views.

The OLED Handbook, 2015 edition

I'm happy to announce the fifth edition of The OLED Handbook, the most comprehensive resource on OLED technology, industry and market - now updated for 2015. The OLED industry grows and changes very fast, and the new edition include new details on OLED TVs, flexible OLEDs, the wearable market and more.

Reading this book, you'll learn all about:

  • OLED technology and materials and production processes
  • How OLEDs compare to LCD displays
  • OLED TVs, flexible OLEDs and transparent OLEDs
  • The OLED lighting industry
  • The future of OLED displays and lighting and the challenges ahead

The book also provides:

  • A history of OLED development
  • A guide to OLED investment
  • A comprehensive list of OLED companies
  • A list of existing and planned AMOLED fabs
  • OLED lighting roadmaps
  • An in-depth look into flexible OLEDs and OLED encapsulation

What's new in the 2015 edition?

  • Updated OLED gadgets, panels, fabs and roadmaps
  • In-depth info on LG's OLED TV drive
  • Update sections on Samsung's and LG's flexible OLED programs
  • New OLED lighting panels and displays released in the past year
  • Refreshed company index
  • And much more!

The OLED handbook has been read by hundreds of display engineers, business developers, researchers, equipment vendors, OLED material companies, private investors and others who wished to learn more about OLEDs today and in the future. I truly believe that it is the best introduction to OLED displays and lighting!

Researchers from Taiwan urge consumers and governments to watch out from white LED lighting

Taiwan's National Tsing-Hua University is continuing its fight against the hazards of LEDs and white light - a research team from NTHU published a call to the public to think carefully about television, computer, phone, tablet and other LED-based display usage as the white light produced by LEDs can be hazardous.

The researchers say that people should consider new candle-light style lighting sources for reading, residence and street light. They also urge governments and legislators to enact new rules that will force light-based products to show the light spectrum emitted by the product.

BOE aims to start mass producing OLED displays in H2 2015

According to reports, BOE Display is starting to order OLED production equipment for its 5.5-Gen LTPS OLED fab in Ordos. BOE aims to to start small-sized OLED production in the second half of 2015. The fab's capacity is 55,000 substrates each month, but these are used for both LCD and OLED production - and OLED capacity will probably be limited at first.

BOE Ordos 5.5-Gen AMOLED fab brochureBOE Ordos 5.5-Gen AMOLED fab

BOE is also planning to build a Gen-8.5 OLED fab in Hefei Xinzhan, which will be used to produce large-area OLED TV panels. The company already established a pilot line in Hefei, which was used to produce 55" 4K OLED TV samples in 2014.

Apple's Watch production estimated at 2-3 million units a month

An Apple analyst estimates that Apple Watch pre-orders will exceed 2.3 million units, as less than 10% of iPhone owners will buy Apple's new smartwatch. The analyst says that Apple's production capacity will reach 2-3 million units per month. The main bottlenecks are the haptic vibrator and LGD's flexible plastic-based AMOLED display. Apple will ship between 15-20 million Watches in 2015 (down below Street consensus of 20-30 devices).

Apple Watch photo

Apple is set to start shipping the Watch wearable device soon (on April 24th)- with its flexible plastic-based AMOLED display produced by LG Display. Earlier reports from China claimed that Apple has cut the expected monthly production rate by 50%.

A report from Korea claims that Apple contracted JOLED to produce 9.7" AMOLEDs for next-gen iPad tablets

JOLED logoJOLED (Japan OLED) was launched in August 2014 by Japan Display, Sony and Panasonic with an aim to become an OLED medium display producer - focusing at first on OLEDs for tables, laptops and signage). A report from Korea's ETNews claims that Apple has contracted JOLED to produce OLED displays for next-gen iPad tablets.

Earlier estimates said that JOLED will begin pilot production in the second half of 2017 and mass production in the second half of 2017, which seems more reasonable then the current ETNews estimates which are quite aggressive - mass production for Apple by the end of 2016.

Cambridge Isotope Laboratories - Deutreated Reagents and High-Purity Gases for OLEDsCambridge Isotope Laboratories - Deutreated Reagents and High-Purity Gases for OLEDs