Update: According to a UK magazine, Sony denies pulling out of the OLED TV market
In December 2013 Sony and Panasonic announced that they canceled their OLED TV joint-development effort. The two Japanese companies said they will continue to develop OLED technologies independently. Now the Japanese Nikkei Asian Review reports that Sony decided to halt their OLED TV development to focus on UHD LCDs.
According to the report, Sony does not see any real demand for OLED TVs any time soon. While they may be right in the very near term (1-2 years), this is a very risky decision because if OLED TVs do take off in 2015 or so as Sony will again be too late to the new TV technology (the same mistake they did with LCDs).According to some reports, Sony aims to enter the OLED TV market using LGD panels, a strategy that didn't quite work out for Sony with LCD panels a few years ago.