Philips has transformed the Business Center OLED Lighting into a Global Business Unit OLED. They tell us that this emphasizes the importance of OLEDs within Philips. Kristin Knappstein, Head of Business Creation in the OLED unit has kindly agreed to answer a few questions we had.
Q: Hi Kristin, and thanks for your time. You have launched the first Lumiblade panels back in 2009. How's the response so far?
The first Lumiblade panels were already available in 2008 through our Technology kit, which was very well sought after.
Since then we have had constant request for panels in all shapes and sizes. Today, people not only can order from from our webshop a wide array of standard panels – which are delivered in our Lumiblade Experience Kit – but also our Lumiblade modules and moreover Lumiblades of individual shapes and sizes by contacting us.
Reactions have been very positive and inspiring to us. General statements by our customers are that it is good to have a brand new technology accessible the way we as Philips give access to it. As for a customer driven company it is our strategy to have this feedback in order to align our products with the customer needs.