Applied Materials' CEO, Gary Dickerson, says that demand for advanced chips and technologies will keep rising as the smartphone race gets tighter and tighter. Specifically regarding OLED displays, Gary estimates that we are in the early innings of the adoption of OLED into mobile devices.
Gary says that even at the rate of equipment being purchased today, the OLED market represents at least a $2 billion opportunity for Applied. And it is expected that the rate of adoption of OLED displays will increase.
In early 2016 Applied said it is seeing strategic investment from OLED display customers, and this trends now continues. Applied says it has received large OLED orders - but the market is still in the "initial phase" of OLED investments and more growth is expected ahead.