Apple OLED rumors never die. Digitimes reports that Apple has started developing the 2nd-generation iPad, and they'll use an OLED panel. They want to launch it in 2011. Digitimes are skeptic though, because OLED Panel prices will still be too high.
They estimate that the iPad's 9.7" LCD costs around $60-70. A similar OLED will cost about $500. That gap isn't likely to drop significantly by 2011.