XEL-2

There are rumors (coming from a leaked internal Sony document) that Sony's new OLED TV will be called the Sony KDL-ZX. No more information is available - although interestingly they say it's the KDL-ZX series, so maybe Sony will introduce several new OLEDs?

Sony 27-inch OLED prototype

Sony were planning a 27" OLED TV, and later on showed new 21" prototypes, so it could be either, or both.

Via HDTVLounge

The Wall Street Journal claims that Sony will delay its larger OLED TV (the XEL-2?) to 2010. Sony knows that Making the large TV will be a loss-making move, and they do not want more losses this year in their TV business.

Sony 27-inch OLED TV prototype

In may 2008, Sony announced that they will release a 27" OLED TV within 12 months. Later on there were rumors that the new TV will be released in September 2009, during IFA 2009. In April 2009, Sony showed a new 21" OLED HDTV prototype.

Sony has been selling the XEL-1 (11", for 2,500$) for almost two years. They admitted that they actually lose money on each unit sold...

Sony has been talking to TechRadar, and saying that they are completely committed to OLEDs. They see OLEDs as the next display technology.

Sony 21-inch OLED prototype

Sony however thinks that it'll take a few years (at least) for OLEDs TVs to surpass LCD TVs. Sony want to 'slowly cultivate' their OLED technology - they plan to deliver 'new lifestyle ideas and applications' using OLEDs.

Sony are rumored to be releasing their next-generation OLED TV (The XEL-2?) at IFA 2009. It will be bigger than the XEL-1, at 21" or 27".

There are rumors (from Industry insiders...) that Sony will be unveiling their 2nd generation OLED TVs at IFA 2009 - on the 4th of September.

Sony 27 OLED prototype (2008)

The XEL-2 (that's what we'll call it until Sony gives us an official name) might be a 27" model, as promised by Sony a year ago, or it might be the 21" displays shown just last week. We'll have to wait and see!

Via KoreaTimes

DigInfo news has released a short clip of Sony's 21" OLED prototype:

Will this be Sony's XEL-2 TV? We don't know yet (like we said before, it was supposed to be 27"). 

Sony has revealed a new OLED TV prototype - a 21" panel with 1366x768 resolution. The whole thickness is only 1.4mm, and the contrast ratio is 1,000,000:1 - similar to the XEL-1 TV.

Sony 21 OLED prototype photo

Sony has actually announced it will release a new OLED TV (The XEL-2?) by May 2009. The original plan was to release a 27" model, but perhaps this is proving too difficult for Sony, and they will first go with a 21" panel?

Sony's CEO, Sir Howard Stringer gives his Keynote speech at the openings of CES 2009. he says that Sony's next step is a 20"-30" OLED TV (The XEL-2?).

Stringer also demonstrated a flexible OLED prototype, called "Flex OLED". This could be the future's e-reader, but Sony gave no details about production or time frames for this tech. Here's a photo:

Sony Flexible OLED Prototype at CES 2009