Market updates

According to a new report in Korea, LG Display aims to increase its OLED TV panel shipments to Samsung Electronics in 2024, and to reach almost 1 million units. 

Samsung has recently signed a five-year OLED TV panel supply agreement with LG Display, as the two Korean companies are increasing their collaboration to fend off competition from China. 

DSCC says that the OLED market grew around 50% (revenues) in the second half of 2023, compared to the first half of 2023. DSCC expects the OLED market to continue growing in 2024, with revenues to increase 4% over 2023 (with a 11% growth in unit shipments).

The growth in 2024 will mainly be driven by higher demand for AMOLED smartphone panels, TVs and IT applications. In the whole of 2023, DSCC estimates that the market contracted by 4%, and it is now returning to growth. 

In 2019 Samsung Display announced its decision to invest $10.85 billion in QD-OLED TV R&D and production lines. A few years later, SDC started to produce panels in its first fab, mass producing TV and monitor QD-OLEDs. The company attracted several customers (Sony and Samsung Electronics for TV panels, and several companies for its monitors), and these displays have been very well received by the market.

Since 2022, Samsung has increased its production yields, and increased its production capacity, and today it produces around 40,000 substrates a month in its 8.5-Gen production line. Reviews of QD-OLED gaming monitors and TVs are very positive, with many analysts seeing QD-OLED as improving over LGD's WOLED panels in terms of image quality. 

But the reality at Samsung Display's QD-OLED division, is likely not so rosy. It seems that the technology is facing both market challenges and technology challenges - which may lead to a decision by Samsung to abandon it altogether. 

According to UBI Research, the OLED tablet panel market is set to grow quickly, more than doubling between 2024 (12 million units expected) to 2028 (28.4 million). That's a CAGR of 24.1%.

UBI says that the market in 2023 was only 1.8 million panels - so growth in 2024 will be dramatic (almost 7X), mostly thanks to Apple's adoption of OLEDs in some of its iPad modules (expected to be announced next month). Samsung will produce 11" panels for Apple, while LGD will produce larger 12.9" panels. 

UBI Research released its latest foldable OLED shipments forecast, saying that it expects the market to grow from 27.4 million units in 2024 to 52.7 million 2028.

The market is dominated by Samsung Display, which shipped 13.4 million foldable OLEDs in 2023, and holds a 61% market. Samsung is followed by BOE (6.2 million, growing 3X from 2022), TCL CSOT (1.1 million) and Visionox (1.1 million). UBI expects Samsung Display to remain the clear leader in this market as it is the sole supplier to Samsung Electronics - and it is also expected that Samsung will be the exclusive supplier to Apple's future foldable iPhones.

MicroLED Connect, our hybrid event series focusing on the microLED industry, will be hosting a two-day virtual event focused on the OLED innovations, technologies, manufacturing, markets and more. The online event will take place next week, on April 10-11, and will be an excellent opportunity to learn the latest OLED updates and connect with industry professionals on our excellent online event platform.

Today we have published the agenda for this event, with 20 exciting talks by leading OLED developers, supply chain companies and top-edge researchers. This will be an excellent opportunity to learn and connect with the OLED industry. You can register for the event here, with a yearly pass to MicroLED-Connect (with an option to also include entry into our September on-site event in Eindhoven, The Netherlands). Our members also gain access to past event recordings.

We are happy to announce a new edition to the The OLED Toolbox, the OLED-industry's leading information product that provides an unprecedented depth of OLED content, data, analysis and insights, written and compiled by the industry's leading portal, OLED-Info.com. The new edition includes all the latest updates, devices, companies and displays up until April 2024.

The OLED Toolbox presents an unparalleled array of resources, including guides, projections, analyses, and profound insights into the world of OLED displays and lighting. Never before has it been so easy to gain access to a complete OLED industry resource!

What you'll find inside

• OLED Guide: an expert guide to OLED technologies, the OLED market and the OLED industry, covering everything you need to know about OLEDs
• OLED Insights: OLED analysis and insights, covering all the latest and future trends and developments in the OLED industry
• OLED Spreadsheets: excel files with detailed information on the OLED market and industry (including OLED devices, fabs, microdisplays, automotive solutions and more)
• OLED Leaders: In-depth articles by leading OLED professionals to discuss industry and market topics
• OLED Library: Over 160 content items by industry players - brochures, catalogs, roadmaps, presentations and more.

Omdia released its small and medium (9-inch and lower) AMOLED market share information for 2023, saying that even though Samsung's market share was lower than 50% for the first time, it stills leads the market by a large margin, with a 43% market share. 

Samsung is followed by BOE (15%), LG Display (10%), Visionox (9%) and Tianma (8%). The total market reached 842 million units, a growth of 11% over 2022. Omdia says that the China-based OLED makers have been expanding their capacity and improving the quality of the produced panels, and are securing orders from domestic smartphone brands. 

MicroLED Connect, our hybrid event series focusing on the microLED industry, will be hosting a two-day virtual event focused on the OLED innovations, technologies, manufacturing, markets and more. The online event will take place on April 10-11, and will be an excellent opportunity to learn the latest OLED updates and connect with industry professionals on our excellent online event platform.

Today we have published the agenda for this event, with 20 exciting talks by leading OLED developers, supply chain companies and top-edge researchers. This will be an excellent opportunity to learn and connect with the OLED industry. You can register for the event here, with a yearly pass to MicroLED-Connect (with an option to also include entry into our September on-site event in Eindhoven, The Netherlands). Our members also gain access to past event recordings.